What Buyers and Sellers in Jacksonville Need to Know
Thinking of buying or selling in Jacksonville this year? The real estate landscape is shifting, both nationally and right here in Northeast Florida. July’s data shows a cooling trend, but that doesn’t mean the market’s going cold. Whether you're active duty Navy, a long-time local, or new to Jax, understanding these trends can help you make smarter decisions in a balanced market.
National Housing Trends: A Cooling, Not Crashing, Market
Across the country, housing inventory is finally rising after years of tight supply, making the market more buyer-friendly. But don’t confuse that with a crash.
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Inventory’s Up, but Not Everywhere: National maps from ResiClub show buyer leverage increasing, but the pace varies by state. Some areas are shifting faster than others.
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Mortgage Rates Hover at 6.88%: Rates remain historically moderate, even though they feel high compared to recent years. For context, the long-term average since 1971 is closer to 7.8%.
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Home Prices Staying Steady: Freddie Mac forecasts a modest 0.6% increase in home prices this year, while NAR is slightly more optimistic at 2%.
👉 Bottom Line: The national market favors prepared buyers—especially those with strong financing and local knowledge. Waiting for prices to drop? You might be waiting a while.
Jacksonville Market Update: Neutral, but Full of Opportunity
Locally, Jacksonville’s real estate market is showing signs of balance—but with plenty of opportunity if you know where to look.
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Median Home Price (June 2025): $387,995 across Northeast Florida, up 0.8% from May.
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Days on Market: Homes are sitting for longer, with Duval at 38 days and Clay/St. Johns around 50–60 days.
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Inventory is Up 4.5%: With 8,187 homes on the market, buyers have more to choose from.
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Months’ Supply: Duval (4.4), Clay (4.1), and St. Johns (5.4)—a sign of a neutral market.
Jacksonville’s Economic Engine
Our local economy continues to fuel housing demand:
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Unemployment at 3.7% (on par with the national average).
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Population Growth: Over 100,000 new residents in the last 10 years.
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Job Growth: Up 2.75% in 2023, driven by logistics, healthcare, and finance.
Where the Action Is: Hot Neighborhoods
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Southside & The Beaches: These areas continue to see quick sales in the $350K–$450K range.
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St. Johns County: High demand thanks to top-rated schools and a family-friendly vibe.
Sellers in these areas still have the advantage if they price right and the home is in good condition.
Smart Advice for Buyers & Sellers
For Buyers:
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Negotiate with Confidence: With over 5 months of inventory, sellers are more open to concessions.
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Move Fast in Popular Areas: Homes in Southside, St. Johns, and the beaches don’t last long if priced well.
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VA Loan Users: At 6.88%, it’s a great time to lock in favorable terms with no down payment—especially for Navy veterans stationed at Mayport or NAS Jax.
🔗 How to Buy a Home Without Blowing Your Budget
For Sellers:
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Price it Right the First Time: Overpricing can result in extended time on the market.
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Market Like a Pro: Use professional photography, virtual tours, and highlight upgrades like energy-efficient features.
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Expect to Negotiate: Be flexible—today’s buyers are savvy and data-driven.
🔗 5 Seller Mistakes That Could Cost You Thousands
Final Thoughts: Why Jacksonville Still Wins
With a balanced market, strong job growth, and attractive neighborhoods, Jacksonville remains a solid choice for buyers and sellers alike. Now’s the time to be strategic... don’t just watch the market, work it to your advantage.
Ready to Make a Move?
Whether you're thinking about buying your first home, upsizing to meet your family's needs, or selling for top dollar, I’m here to help you navigate every step. Let’s connect and build your plan starting today.
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